AT&T Need for Speed Hot Pursuit Promotion
Official Rules


1. How To Enter: Via Mobile: Use your compatible AT&T phone to log on to the “MEdia Mall” or “AT&T AppCenter” section of the phone and follow instructions to purchase Need for Speed Hot Pursuit mobile game or navigate to and follow instructions to purchase and download Need for Speed Hot Pursuit mobile game. You will receive one (1) automatic entry to the sweepstakes upon download. Purchase must be charged to AT&T bill to be valid entry. All other purchase methods (e.g., Pay Pal or credit card purchases) are invalid. You may also receive an entry into the sweepstakes for free by mailing a 3” x 5” card, including entering your name, age, address, contact phone and e-mail address to Need for Speed Hot Pursuit Sweeps, P.O. Box 8022, Westport, CT 06888. Entries will be disqualified if they contain any inappropriate material or language, including profanity. Promotion begins 12:00:01 a.m. ET December 14, 2010, and ends 11:59:00 p.m. ET January 23, 2011 (the “promotion period”). All electronic entries must be received by 11:59:00 p.m., January 24, 2011, when promotion ends. All mail-in entries must be postmarked by January 24, 2011 and received by January 28, 2011.

2. Participation: Promotion is open to legal residents of the 50 United States plus District of Columbia, 13 years of age or older. Employees and their immediate families (parent, child, spouse, sibling) and household members of employees of AT&T Mobility, LLC, Electronic Arts Inc., and their respective affiliated and parent companies, advertising and promotion agencies and anyone involved in this promotion’s production, development or handling are not eligible. This promotion is subject to all federal, state and local laws and regulations. Void in Puerto Rico and where restricted or prohibited by law.

3. Validation: Winners will be selected randomly on or about January 31, 2011. The potential winners will be notified by telephone and/or mail and/or email using the contact information given at the time of entry. Sponsor shall have no liability for any winner notification that is lost, intercepted or not received by a potential winner for any reason. Drawings will be conducted in Westport, Connecticut by The Concept Studio, LLC, an independent judging organization, whose decisions are final on all aspects of the promotion. All submissions are subject to validation by the judging organization. By entering, you agree to be bound by these Official Rules and all decisions of the judging organization. Grand Prize Winner may be required to sign and return, within 7 business days after delivery to his/her address, an Affidavit of Compliance with these Official Rules, a Prize Release and a Publicity Release for use of his/her name, likeness, and biographical information without further compensation unless prohibited by law. Failure to sign and return these forms postmarked within 7 business days may result in forfeiture of prize and selection of an alternate winner. Entry materials void if incomplete or if they contain errors. All submissions become property of Sponsor.

4. Prize and Odds: One (1) Grand Prize: A $750 Gas Gift Card, A 12-month Xbox LIVE Gold Membership and Need For Speed Hot Pursuit Xbox Console Game. (ARV: $850). All federal, state and local taxes for receipt of any prize are sole responsibilities of the Grand Prize Winner. No substitution or transfer of prizes, except with Sponsor’s permission or where required by law. If prize winner is a minor under applicable state law, prize may be awarded in name of parent or legal guardian. No substitution or transfer of prize, except if any prize becomes unavailable, Sponsor may award substitute of comparable or greater value. Allow 4-6 weeks after validation for arrangement of receipt of prize. Limit one prize per person per mobile number. In the event of a dispute as to the identity of a winner, the prize will be awarded to the person who is the authorized account holder of the winning mobile phone number.

5. General Conditions: By entering, you agree to release, discharge and hold harmless AT&T Mobility, Electronic Arts Inc., and their respective affiliated and parent companies, and advertising and promotion agencies from all claims or damages arising out of your participation in this promotion and/or acceptance, ownership or use of any prize or prize related activity. Sponsor does not provide any implied or express warranty, guarantee or representation, in law or equity, pertaining to any third party product or service supplied in whole or in part as a prize for this promotion. If for any reason any electronic portion of the promotion is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or other causes which corrupt or affect the administration, security, fairness, integrity or proper conduct of the promotion, Sponsor reserves the right, at its sole discretion, to cancel, terminate, modify or suspend the promotion, to disqualify any individual who tampers with any entry process, and to award prizes among eligible entries not affected by the problem. In case of any dispute regarding identity of person submitting an electronic entry, the entry will be deemed submitted by the natural person who is the authorized holder of the transmitting email address or text messaging device/service at the time of entry. No responsibility is assumed for any error, omission, interruption, deletion, defect, delay in operation or transmission, busy signals, communication network failure, theft or destruction or unauthorized access to, or alteration of entries; or any problems or technical malfunctions of any wireless or wired telephone network, computer online systems, servers, or providers, computer equipment, software; or failure of any entry to be received on account of technical problems or traffic congestion on any telephone or internet connection, or any combination thereof, including any injury or damage to your or any other person’s computer related to or resulting from participation in or downloading any materials from this promotion. No responsibility assumed for late or misdirected mail.

6. Sponsor: AT&T Mobility, LLC (“Sponsor”), 1055 Lenox Park Blvd, Atlanta, GA 30342

7. Promotion Administrator: The Concept Studio, P.O. Box 8022, Westport, CT 06888

8. For Winners List, available after February 15, 2011, send a stamped, self-addressed envelope to: AT&T Need for Speed Hot Pursuit Sweeps Winner, P.O. Box 8033, Westport, CT 06888 by March 30, 2011.